Privacy Policy

Privacy Policy

Effective date: October 21, 2026

This Privacy Policy explains how NOVERLINE LIMITED, operating the LURUBE online store, collects, uses and shares personal information when you visit lurube.com, place an order or contact us.

1. Business information

• Legal entity: NOVERLINE LIMITED
• Company number: 80811423
• Business registration certificate number: 80811423-000-07-26-9
• Registered address: Unit 2904-05, 29/F, Universal Trade Centre, 3 Arbuthnot Road, Central, Hong Kong
• Email: info@lurube.com

2. Information we collect

We may collect information you provide, including your name, email address, billing and shipping address, telephone number, order details, prescription or product selections, customer-service messages and account information. Our systems and service providers may also collect device, browser, IP address, cookie, usage and transaction information.

Complete card details are handled by the payment provider shown at checkout and are not stored by LURUBE.

3. How we use information

• To process payments, fulfil, deliver and support orders.
• To communicate order, shipping, return and customer-service information.
• To operate, secure and improve the website and prevent fraud or misuse.
• To meet accounting, tax, legal and regulatory obligations.
• To send marketing communications where you have consented or where otherwise permitted by law. You may unsubscribe at any time.

4. How we share information

We share information only as reasonably necessary with service providers such as BigCommerce, payment processors, fraud-prevention providers, analytics and email providers, suppliers, fulfilment partners, postal operators and couriers. We may also disclose information where required by law, to protect legal rights, or in connection with a business transfer.

These providers may process information in Hong Kong, South Korea and other countries where they operate. We use appropriate contractual and organisational safeguards where required.

5. Cookies

We and our service providers use necessary cookies to operate the cart, checkout and account features. We may also use analytics or marketing cookies to understand site use and improve services. Browser settings can be used to control cookies, although disabling necessary cookies may prevent parts of the store from working.

6. Retention and security

We retain personal information only for as long as reasonably necessary for the purposes described above, including fulfilment, customer support, fraud prevention and legal recordkeeping. We use reasonable administrative, technical and organisational measures to protect information, but no internet transmission or storage system is completely secure.

7. Your choices and rights

Depending on your location, you may have rights to request access, correction, deletion, restriction or a copy of your personal information, or to object to certain processing. To make a request, email info@lurube.com. We may need to verify your identity before completing a request.

8. Children's privacy

Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Customers who are minors must use the store only with the involvement of a parent or legal guardian and in accordance with local law.

9. Changes to this policy

We may update this policy to reflect changes in our services or legal requirements. The updated version will be posted on this page with a revised effective date.

10. Contact

Questions or privacy requests may be sent to info@lurube.com or by mail to NOVERLINE LIMITED at the registered address above.