‘One Day Acuvue Moist Multi-focal’ TV commercials lead the spread of consumer awareness

'Presbyopia, no worries!' message delivered to 183 designs for each pupil size

Presbyopia is a phenomenon in which it is difficult to see objects at close distances with age. 

It is caused by the loss of elasticity of the lens in the eye due to aging and usually occurs in the early 40s. 

However, Korea is rapidly aging However, with the recent increase in the use of digital devices such as smartphones and computers, presbyopia is no longer a concern only for the elderly. 

The use of digital devices that require close-range work for a long time causes a phenomenon of lack of control of the lens from the late 30s, which is the center of social activities.

As the number of patients with presbyopia in the younger generation increases and the number of middle-aged people who pursue an active lifestyle or value the aesthetic aspect of their appearance increases, various methods for solving presbyopia are being tried. Multifocal contact lenses, one of the methods to solve presbyopia, are mainly used to correct refractive errors over 40 years of age with presbyopia. 

In the midst of the rapid expansion of presbyopia, recently, Johnson & Johnson Korea Vision Acuvue is taking the lead in spreading consumer awareness of presbyopia by broadcasting a video advertisement for 'One Day Acuvue Moist Multifocal' on TV. 

This time, Acuvue's 'One Day Acuvue Moist Multifocal' advertisement video is a scene where many people are looking at the menu board at a table where several people are eating, and the smartphone is not visible, so in a scene looking away, 'Presbyopia, stop worrying!' With the message 'Clearly,' and a woman smiling brightly. 

In addition, 183 designs for each pupil size, a characteristic of 'One Day Acuvue Moist Multifocal', highlight the Acuvue multifocal lens. And it ends with the last phrase, “After searching for ‘Acuvue Multifocal’, try it on at an optician who specializes in multifocal consultation.” 

On the other hand, 'One Day Acuvue Moist Multifocal' is a multifocal daily wearable contact lens with a function that can correct near, intermediate, and distance vision in one lens. 

‘Pupillary customization technology’ that considers the pupil size that varies depending on age and degree of refractive error is applied to provide clear vision at both near, intermediate and far distances, and it is characterized by high fitting stability when worn. 

In addition, it contains a moisturizing factor with Lacreon™ technology, so it can be worn all day long, and it has a UVB 95% and UVA 50% UV protection effect.