The global K-Beauty trend is now sparking a K-Contact Lens phenomenon!

Interojo, a leading contact lens manufacturer, has seen a 11.7% increase in its export sales to Japan in the first half of 2024 compared to the previous year, reflecting significant growth in global markets.

Expansion into Japan
Interojo first entered the Japanese market in 2013 through a contract with Pia Corporation. Since then, their LILMON lenses have ridden the K-Beauty wave, achieving incredible popularity. Over the past decade, Interojo has maintained an impressive 21.6% average annual growth rate, with cumulative export sales reaching 217.3 billion KRW.

Why Japan Matters
Japan is the world’s second-largest contact lens market, just behind the United States, making Interojo's success there particularly noteworthy. Recently, LILMON lenses hit number one on Qoo10, an e-commerce platform operated by eBay Japan.

✨ The Magic of LILMON Lenses
LILMON lenses are loved for their diverse patterns, vibrant colors, and superior comfort. They have become a top choice among Japanese consumers and are also highly sought after by South Korean shoppers who purchase them on trips to Japan or online. The popularity of these lenses has soared as Korean celebrities frequently wear them, adding to their allure.

K-Beauty Meets K-Pop Influence
As K-Beauty continues to gain momentum, fans of K-Pop stars and Korean actors are increasingly drawn to the fashion items and accessories their idols wear, including LILMON lenses.

Global Success
Interojo's exports to Japan have accounted for over 44% of its total overseas sales over the past five years, playing a key role in the company’s international growth. In 2023, Interojo was awarded the “70 Million Dollar Export Tower” for its remarkable export achievements, spanning over 100 countries.

Future Plans
Building on its success in Japan, Interojo plans to expand its offerings to include functional lenses and transparent one-day lenses. The company aims to solidify its global presence through strategic partnerships and expansion into major markets such as the United States, Europe, and Southeast Asia.

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